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2023-12-18

Discover the 10 marketing and communication trends for 2024

The Do It On team has come together once again to research, analyze, debate, evaluate, validate and explore the changes and developments in the world of Marketing and Communication, which are set to change the way brands interact with their audiences and consumers.

From this process of reflection comes the latest e-Book which contains the main Marketing and Communication Trends for the new year ahead. The e-book consists of 10 predictions about future Marketing and Communication trends for 2024, which will have repercussions in a wide range of business sectors:

    Human Communication
    Digital Public Relations
    Democratization of Marketing Automation
    Humorous Content
    Artificial Intelligence in Communication
    Environmental, Social and Governance Attributes
    CX- Customer Experience
    Bio-Mimetic Design
    Local and Global Trends
    Info-production

“Our new e-Book doesn’t just reflect the future, it also looks at what the trends have been over the last few years and we can see that most of them have been fulfilled. In our time of analysis and evaluation, we tried to weigh up all the moments, past, present and future, to help us write an e-Book that allows us to explore the opportunities that will shape digital marketing and public relations in the coming years, highlighting the importance of being prepared for innovation and change, because we want to empower our clients to lead, not just follow, trends,” said Fernando Batista, executive director of Do It On, in a statement.